How to Optimize Your Social Media Workflow

Making Your Social Media Workflow Work in Your Favor

Keeping your Tweets, Likes, and Direct Messages flowing smoothly is a challenge even for the most experienced social media manager. Every week as social platforms grow the problem just gets worst, making developing a good workflow now an essential task for anyone responsible for a company’s social media presence.


Discover How to “Hack” Your Own Productivity

The “4 Hour Workweek” wouldn’t have become a New York Times Bestseller if there wasn’t a demand for finding ways to optimize productivity and shorten working hours. However, there is a difference between the quantity of work and quality. Being promised a large number of followers for a post in an hour means few of them will be what your company needs.

Instead, focus on a quality work experience devoid of interruptions. A single interruption can set an employee back more than 20 minutes, according to a study from the University of California, Irvine. Discover how often you are interrupted per day from all directions and determine ways to minimize them through scheduling and policy development. This is especially true with working with social media since responding to old topics takes away time from creating new content.


Use "Batch Processing? to Automate Your Daily Task List

Batch processing is a popular task management method utilized by companies worldwide. It involves determining how much time specific tasks take and blocking them off in your schedule. For instance, if you spend an hour per day handling tweets, create four 15 minute "batches" spread throughout your work day to ensure that it does not take away from other tasks. With regards to social media, this approach also enables you to reach out to clients across multiple time zones.

Your Social Media Daily Checklist

Here is a sample daily schedule you can improvise to create a custom social media management plan. It can be adapted to work with both solo practitioners and team settings.


Daily Calendar

  • Check Mentions and Direct Messages
  • Create/Discover New Content
  • Schedule Media Posts
  • Manage New Comments
  • Review Upcoming Scheduled Material
  • Touch Base with Marketing for Campaign Development
  • Revise Editorial Calendar as Needed


Weekly Calendar

  • Monitor Campaign Growth and Social Media Analytics
  • Find New Users to Follow
  • Check on the Competition


Monthly Calendar

  • Review Prior Month Performance
  • Plan Next Editorial Calendar
  • Review and Revise Process
  • Set Aside Time for Video/Photo Development


Schedule Everything

Leverage a shared calendar with your team to ensure that everyone is on the same page. This makes certain that your creative specialists understand when certain deliverables need to be met and helps managers more effectively manage their resources.


Find Ways to Automate

There are ways to automate posting material across multiple social media platforms, saving minutes of your time and ensuring a smooth experience for social media end users. Here are some ways to automate your workflow.


There is No Single “Right Way” to Handle Social Media

Every social media campaign is unique due to a combination of platforms, source material, and end user audience. Creating an effective social media workflow will require an open mind and a willingness to adapt to changing situations. Just remember to analyze the results of your initial attempts and leverage the data to create more effective solutions over the following days, weeks, and months.