Automations are an integral part of any social media manager's day to day operations. Not everything that social media manager does requires a human interaction - hence if you are able to automate some of these activities - you can not only save time but also improve your social presence. You can learn more about automations here.


You can set-up several automations on your Facebook page to eliminate time consuming tasks. To set up a Facebook automation, go to Automations > New Automation > Facebook:

Facebook automations

Select from the list of available automations:

Like review - You can specify a minimum rating for a review that you would like to automatically like. Note that anything that contains profanity will not be liked.

Like review

Like comment - Like comments posted on your page and Any undesired content will not be liked. You may also add phrases you want to avoid.

Like comment

Hide comment - Hide comments that contain undesired content. You may also list down specific words you want hidden.

Hide comment

Delete comment - Delete comments that contain undesired content You may add more words to look out for.

Delete comment

Like page post - Like page posts submitted on your page

Like page post

Like mention - Like mentions of your page and exclude words or phrases to like.

Like mention