Let's face it. Managing social media is hard work. It takes a lot of time and effort to manage multiple social media accounts at once. Even the most experienced social media managers are struggling to keep up with the engagement demand. That’s because 73% of consumers are more likely to buy if they find the brand to be more responsive online. Aside from that, social media managers also face the daily challenge of having to log in to each and every individual network to produce new content, customize posts for each, follow up on conversations, and basically, perform every social media tasks on their plate.
So, how does one go about managing multiple social media accounts without it having to be an organizational nightmare?
Answer: They invest in social media management tools.
Using an automated platform maximizes their productivity because it gives them access to tools to manage all their social media accounts from a single dashboard. It also helps them find the content they need to suit each social network and provide them reports on how their content is performing online.
We'd love to share a bit more on this social media management tool and how you can use it to handle your social media accounts. Whether you are a business owner handling your personal brand or a social media manager juggling several company profiles, these tips will help you stay organized and save time.
1. Manage connected social media profiles
If you do digital marketing for a living, chances are, you have a handful of social media profiles that need managing. The first step that every social media manager should take to accomplish their marketing goals is to integrate all their social media accounts into their chosen social media management platform.
A social media management tool can help you organize all your social media profiles in one place. It takes the hassle out of having to log in and out of every single social network you are on. This reduces the time spent on managing your social media channels and gives you more time to focus on your content and strategy.
It's important to find the right application for your business needs because what's the use of having an automated tool if it can't integrate your accounts on your preferred social networks? That's why it should be a tool that can support most (if not all) your social media profiles. Before finally deciding which one to use, consider all its features first and see which one will help you grow your business most efficiently.
For example, you decided to promote your brand on the following social networks: Instagram, Facebook, and Pinterest because you seem to be getting a lot of engagement from your target audience from those 3 sources. You should be able to use that tool to post on those social media networks specifically.
2. Monitor content and brand mentions
Another tip that every social media manager should know when managing multiple social media profiles online is that they should be regularly monitoring all forms of content generated by their fans and followers. This could be in the form of comments, mentions, likes, shares, and reactions.
Here's what you can with some of the major social networks with the help of an amazing social media monitoring tool:
- Twitter – Easily monitor the news feed of everyone you follow on the platform. You can also see your brand mentions and messages sent into one organized stream. Not only that, you will also be allowed to track your scheduled twitter posts and see tweets from other users or people on specific Twitter lists.
- Facebook – See all the posts and events you have published on your timeline. You can even schedule and recycle your content if you ever run out of ideas to post. Additionally, you can also monitor posts produced by your fans.
- Instagram – Allows you to view and monitor your news feed and show you the people you have recently followed and unfollowed. You will also see popular posts on Instagram and get to examine how well they are performing on the platform.
These are just some of the ways social media management platform tools help you keep your sanity with social media while you manage everything else.
3. Plan your content creation and organize approval process
You need to find an application that will help you define your workflow. Why is that so? Content creation and approval process, when done manually, is a pain to handle especially when you are managing multiple social media accounts. It's easy to lose track of your work when you do not have a documented strategy to keep you organized all throughout the entire process.
You also need to streamline your approval process with social collaboration tools. Look for an application that will allow you and your dedicated team to view and approve posts in one place. You probably already have an idea how long it takes to get social content approved by the higher-ups. It even takes longer when your team is trying to publish a lot of content. Shortening the approval process will free up your time and you can easily move projects and campaigns forward.
For example, you want to enable 'Twitter Follow New Follower’ automation. It will follow the users you have specified it to follow on the platform.
It's very simple. You just need to define how you would like your social media management tool to handle certain types of events and it will take care of acting upon them when they happen.
5. Create new goals and set deadlines
When juggling several social media accounts online, it's important to set your goals and objectives so you can observe your progress and track your performance. Here are few sample goals to consider:
- Audience - Expand your reach and grow the number of followers on your social media channels.
- Engagement - Get more interaction from your fans and followers through social media campaigns.
- Publication Performance - Increase the number of clicks and conversions through social media content.
Here's how you would define your goals on a social media management platform:
With these tips in mind and right management tools in place, it is possible to be a social media guru without breaking the bank. Do not drive yourself crazy and spend all your time switching between accounts. That is not an efficient way to manage social media. So, better find a system that can simplify not only the process but also your workflow.