Tools for Visual Content Creation on Social Media in 2018

It’s no secret that visual content is an important part of a successful social media campaign. After all, Tweets with images get 150% more retweets on average than their image-less counterparts and infographics are shared three times more often than any other visual content. It’s becoming more and more clear that your team needs to embrace visual media to succeed in today’s social media landscape.

Contrary to popular belief, you don’t need to know Photoshop to create graphics for social media. There are many tools on the web you can use to make social media banners, infographics, and data visualizations at little to no cost. In this article, we’ll show you four of our favorites:

  • Canva — for creating custom images
  • Unsplash — for free stock images
  • Infogram — for data visualization
  • Easelly — for making infographics

1. Canva: Create Banner Images in Your Browser

Hosting an event at your office? Launching a new website? Chances are you’ll want a banner image to support your announcement Tweet, and Canva is here to help. Canva is a free web-based graphic design application that specializes in social media images.


Using the application is simple: just drag-and-drop design elements around your canvas and add images and text.

When you’re ready to publish your image, download it or use the built-in social sharing buttons to post to Twitter and Facebook. It’s as easy as that.

2. Unsplash: Free Shareable Stock Images

Finding images for social media is hard. Not only do you have to find the perfect image, but you need to ensure that you have rights to re-publish said image. And while you can license a stock photo, this often comes with hefty licensing fees and restrictions on how you can edit the photo.

Luckily, Unsplash is here to help.


Unsplash is a collection of copyright free images that you can modify and use for commercial purposes without attribution. All images are uploaded by independent photographers too, so the content is unique and doesn’t look like a traditional stock photo.

3. Infogram: Make Beautiful Data Visualizations

Infogram is a godsend for teams that work with and share data. Using the tool, you can create make beautiful information diagrams in a pinch: just drag your desired charts, maps, or other content onto the screen, import data from a spreadsheet, and add some text. The charts will populate with your data, and your diagram ready to share with the world.


Upgrading to the premium version of Infogram gives you access to Twitter, Instagram, Pinterest, and LinkedIn post templates. This makes it easy for you to optimize Infogram diagrams to each of your social channels, expanding your outreach.

4. Easelly — Easily Make Infographics  

It’s no secret that infographics are on the rise. Like noted earlier in this post, they are viewed three times more often than other visual content on social media. This makes Infographics an invaluable asset when growing your brand—especially when they’re original content.


Traditionally, making an original infographic required you to either be a professional designer or hire a designer. But now there’s a third option: Easelly. This free web app lets you create sleek infographics in your web browser using its built-in templates and design elements. Just tweak the design to your liking, add some text, and you’re good to go. In fact, you can share your infographic right from the Easelly web app.

And there you have it—our favorite web apps for creating visual content for social media. Be sure to leverage these tools to grow your social outreach in 2018 and maybe you’ll see a cool 650% increase in engagement.