Social networks are a huge source of inspiration for content marketers these days, while collaboration with social media influencers is one of the most popular methods they exploit. A social media influencer is a user who has established credibility in a specific industry. This person can reach a wide audience and make an impact on their attitudes.
Bearing in mind that Facebook alone gathers more than 2 billion users, the power of social media influencers is crystal clear. However, you must not choose a random influencer to cooperate with as it could have a counter-effect and ruin your marketing efforts. In this post, we will explain to you 5 signs that this is a social media influencer you need to collaborate with.
How to Choose an Ideal Influencer for Partnership
According to marketing experts at AussieWritings.com, there are dozens of traits that make a social media influencer perfect for a specific brand. However, they stated that 5 basic elements are enough to recognize the most suitable influencer, so let’s take a closer look.
A social media influencer must have a broad and well-established audience. The latest survey showed that 32% of US influencers consider Facebook to be the best platform, while Instagram is ranked second with almost a quarter of votes. Genuine influencers have a solid base of loyal followers who are waiting eagerly for their new posts. With a strong fan base, you can rest assured that the brand will receive the much-needed attention of your target group.
What you should also take into account is that an influencer doesn’t have to reach millions of users. It depends on the nature of your business and the overall size of your target group. For instance, if you need to improve your B2B image, a handful of targeted entrepreneurs will do better than thousands of other users.
2. Mind the Niche
The most fruitful influencers are those who deal with a specific industry or unique niche. The more targeted and closer to services or products they are, the bigger success rates. Therefore, you should stick to the ones who are able to strengthen your image in the targeted field.
You can conduct a little research and find relevant influencers easily. There are many lists and evaluations, most of which are divided into various categories depending on your field of interest. You can check out one of the very popular Forbes’ lists but we strongly recommend you to dig even deeper.
Social media influencers differ by style and the way they create digital content - it depends on their individual traits and personal characteristics. You should analyze this factor, too. Namely, some influencers are funny and add a lot of ice-breaking lines to their content, while others are dead serious and strictly professional.
You should be aware of the type of personality that suits your marketing strategy. If you want to add a little spice to your social media activities, choose a joker. But if you want to be recognized as a serious and classy brand, you need someone who fits this role.
Regardless of his or her personality, a social media influencer must be someone with public credibility. For example, if you are looking for a person to represent your new software, you don’t want a 15-year old high school kid to talk about it - however clever this kid might be.
On the contrary, you need an acknowledged IT expert with years of experience in this field. It should be someone who already left a big mark in the industry and has the authority to analyze and promote new software solutions. You should stick to this principle in all areas: music, IT, fashion, sports, etc.
More than 80% consumers are ready to take action based on personal recommendations. This is exactly the final objective of a social media influencer – to make people engaged and encourage them to respond to your call to action. Of course, if you find the right person to represent you, it won’t be a problem. The best influencers have a lot of loyal followers and your only job is to choose the best option looking at the signs we described.
A social media influencer has the ability to skyrocket your content marketing, which means that you have to pick the right person to represent you in the digital world. But you have to be careful and determine a precise set of traits that make a perfect influencer. In this article, we showed you 5 signs that this is the influencer you are looking for. Keep these tips in mind and let us know in comments if you have more suggestions to share with our readers.
About the Author:
|Olivia Ryan is a journalist who always tries to see the bright side of things. She likes to inspire people in her writings and to enjoy a mysterious beauty of twilight. Connect with her on Facebook and Twitter.|