12 Social Media Marketing Influencers You Need to Follow in 2018

Whether you’re a seasoned veteran of the social media marketing world or are just starting out, there’s always more to learn. One of the best ways to improve your skills is by following other social media marketers on social media, so you can get their perspective and insight on emerging trends and innovations in the social media marketing space.

To inspire your search, here are 12 influential social media marketers you should follow in 2018. This list is broken down by niche, and you’ll find links to the influencer’s most applicable social media accounts.

1. James Carbary — B2B Podcasting

James Carbary

James Carbary is a social media marketer that specializes in podcasts. Carbary’s company—Sweet Fish Media—specializes in producing podcasts for thought leaders and executives. Follow him for insight on podcasts and how they can improve your brand.

Connect: LinkedIn / Twitter

2. Casey Neistat — YouTube Marketing

Casey Neistat

Casey Neistat is known for his YouTube vlogs and over-the-top advertising campaigns for Samsung, Mercedes Benz, and Nike. His YouTube channel is chock-full of technical and trade advice for aspiring YouTubers and video marketers, something valuable for anyone looking to get into the video marketing space.

Connect: LinkedIn / Twitter / YouTube

3. Jeff Bullas — Twitter Marketing and Blogging

Jeff Bullas

Jeff Bullas’ blog has advice for increasing traffic to all forms of social media. Most notable, however, is his advice on blogging. His team has written many guides that go in-depth on everything from blog monetization to turning content marketing blog posts into actual leads. Give it a read before you publish your next post.

Connect: LinkedIn / Twitter / Website + Blog

4. Darren Rowse — Content Creation

Darren Rowse

For more on blogging, make sure to follow Darren Rowse. He runs a blog called ProBlogger where he writes guides and publishes content related to blogging and content marketing. It’s full of great content and is a must-read for anyone looking to grow their content marketing blog’s audience.

Connect: LinkedIn / Twitter / Blog

5. Mari Smith — Facebook Marketing


Mari Smith is a social media thought leader who specializes in Facebook marketing. She’s constantly tweeting and posting about all things Facebook, giving valuable insight on how to maximize the network and its paid advertising service to grow your brand.

Connect: LinkedIn / Twitter

6. Brittany Berger — Content Creation and Strategy

Brittany Berger

Brittany Berger makes incredible video tutorials on content strategy and social media. Her videos are generally aimed at people just starting out in the content marketing space, and she provides great examples and free documents like content calendars to her audience.

Connect: LinkedIn / Twitter / Website

7. Michael A. Stelzner — Social Media Marketing and News

Michael Stelzner

Michael Stelzner is a social media marketing guru and founder of Social Media Examiner. His website and Twitter account are full of skill building tutorials that you can use to brush up on the technical side of social media, for example, he recently Tweeted a great article on how to optimize Facebook ads for maximum reach.

Connect: LinkedIn / Twitter / Website

8. Brian Kelley — Instagram Marketing

Brian Kelley

Airline miles and points is a big topic in the content marketing world. And Brian Kelley—the founder of the blog The Points Guy—is one of the original writers in this space. His Instagram feed is mostly travel related, but you can learn a lot about how to create engaging travel posts by browsing through his profile.

Connect: Instagram / Website

9. Ashley Faulkes — SEO Strategy

Ashley Faulkes

SEO is an important yet often overlooked part of social media and content marketing strategy. Ashley Faulkes is a blogger and SEO specialist who constantly writes about how to leverage SEO to increase sales and build a social following. Check out Faulkes’ Twitter account to improve your blog’s Google ranking.

Connect: Twitter / Blog / Pinterest

10. Donna Moritz – Visual Content Creation

Donna Moritz

Visual media is a great way to increase social engagement, and Donna Moritz is here to help you learn the ropes. Her Twitter account and blog are full of tutorials on making engaging visual media that will increase your sales.

Connect: Twitter / Instagram / Blog

11. Jasmine Star – Instagram Marketing


Jasmine Star is a photographer-turned-marketer that specializes in Instagram. Her blog has a ton of valuable information on how you can leverage Instagram to increase sales and drive traffic to your brand.

Connect: Twitter / Instagram / Blog

12. Larry Kim — Social Media News

Larry Kim

Larry Kim is the CEO of Mobile Monkey, an AI chatbot marketing service. Kim is constantly tweeting about all things social, from social media statistics to tutorials to the occasional joke. Give him a follow for a daily dose of social media news.

Connect: Twitter / LinkedIn

Keep on learning!

These influential marketers are goldmines of information, and you can learn a ton from each one of them. Give each of them a follow so you can keep your marketing cutting edge in 2018.