Social media is a great way to generate new leads and sales for your business. After all, no matter what you sell, there is someone on Twitter, Facebook, or Instagram that will buy it. But in order to generate those sales, you need to find those people who are willing to buy them and—most importantly—get them to follow you.

In this article, we’ll show you six ways that you can grow your social following in 2018. These tips aren’t meant to give you a million followers overnight, but they are best practices you can use to sustainably build a large social following with sharable and optimized content.

1. Use Images in Your Posts

Using images and video in your social media posts is almost guaranteed to increase its reach, and in turn increase your followers. In fact, Adweek reported that Tweets with images get 150% more retweets and 89% more favorites than Tweets without visual media.

Bonus: Want to make killer graphics for your post? Check out these tools for making visual content for social media.

2. Host The Occasional Giveaway/Sweepstakes

One of the easiest ways to gain a social following is by hosting occasional sweepstakes on your social accounts. Make it a requirement for your followers to both share the entry giveaway announcement post and follow your account to enter the sweepstakes. This builds your following and increases your reach to your follower’s followers.

Bonus: Give away your own products during these sweepstakes. This ensures that people who share the entry post are further increasing your brand awareness.

3. Post Frequently

Post frequency not only helps you build an audience, but it helps you retain the audience you already have. Make sure to post daily (or more!) to keep your existing followers engaged and up-to-date with your brand. There’s no magic formula for how often to post, so experiment with different posting frequencies to find what works best for you.

4. Use The Right Hashtags

Hashtags put your content in front of people who may not have heard of your brand before. Instead of aimlessly using hashtags, use a tool like to find relevant hashtags for the product or service that you’re promoting.

5. Share Relevant Articles

Keep your followers engaged by posting links to news stories, editorials, and videos that are relevant to your audience. This doesn’t have to be content you produce; as long as it’s a high quality and relevant, your audience will retweet it.

6. Be Positive

Accounts spreading positive emotions are proven to have more followers than accounts spreading negativity. When you Tweet with a positive and upbeat tone, you keep your followers happy and create content that they want to share with their friends.

Keep on Posting!

And those are six tips and tricks you can use to get more social media. For more tips and tricks to help grow your social media presence in 2018, check in with the Social Report blog on a daily basis.