It's no secret that hospitality marketing was turned upside-down by social media and the internet. Nowadays, instead of relying on travel books, travelers can look up reviews on travel blogs and websites, share experiences on social media, and ask others for recommendations more easily than ever. Even today, hospitality marketing trends are ever-changing.
MDG Advertising recently released an infographic highlighting five upcoming trends for hospitality digital marketing. The infographic dives deep into these up-and-coming trends in the industry, and is loaded with consumer research statistics.
Some interesting takeaways include:
- 43% of consumers use their smartphone to search for accommodations
- 27% of Gen Z travelers use a smartphone to book travel
- 51% of consumers say imagery heavily influences their travel booking decisions
See the full infographic below.