Squarespace is a web development platform for creatives. It lets anyone build a quick but good looking site that they can use to sell products, market themselves, and build a brand. The company embraces this image across all of its social channels and, like GoDaddy, uses its Instagram account to showcase creators using its platform.
In this article, we'll show you three things we like about Squarespace's Instagram account. Incorporate these highlights into your brand's social media strategy to increase engagement and improve your social media image.
Showcasing Creators on its Network
"I am so influenced by travels in my art. I don't often take photos of oceans, sunrises and sunsets when I travel, but I do fall in love with each one and store it in my memory for a later painting. I am so fueled by new experiences and memories traveling anywhere with a beautiful city or a little beach of any kind." – Megan, Artist + Squarespace customer Art by @artbymegan
All of Squarespace's Instagram posts showcase a different creator or small business that uses Squarespace. Each post shows the brand's product and the caption gives a quick backstory on their business and how it was started. Further, each post directly links to the creator's Instagram account, so it can feed off of Squarespace's sizable social following.
These types of posts are great for both Squarespace and the small businesses it showcases. Businesses get free publicity from being shouted out to Squarespace's (116,000!) followers, and Squarespace gets good publicity by being a supporter for small businesses that use its product.
Established Brand Aesthetic
The photos on Squarespace's Instagram feature a similar aesthetic: they're bright, modern, and give the audience a look at a different product or service. Additionally, most of the brands that Squarespace features on its Instagram page fall under the umbrella of artisan (or DIY) companies. This caters to Squarespace's millennial audience and further develops the brand's aesthetic.
We like this because it makes the content on Squarespace's Instagram account predictable and organized. Its followers know that its Instagram posts are unmistakably "Squarespace" and, because of this, are more likely to stay engaged.
Oh, and having a set brand aesthetic speeds up the posting process. What social media manager doesn't love that?
"I’d always been a home baker, but I’d never gone to baking school. It was just my way to decompress on my days off. It was creative but different from art in that it was a more material and utilitarian approach to creating. For me, @cafewarshafsky was a way of merging food and art." – Mai Warshafsky, founder of Cafe Warshafsky
Not only does Squarespace showcase its creators, but it gives them a real voice in its posts. Many of Squarespace's Instagram posts feature a direct quote from a creator on its platform. We like these quotes because they give the Squarespace's following a direct look at what the featured creator does, and gives Squarespace's posts an added layer of authenticity.
Consider using direct quotes when partnering with or showcasing others on your brand's Instagram page. This will make your life easier when producing content, and lets your partner brand's voice be heard.
Now it's Your Turn!
That's what we love about Squarespace's Instagram campaigns. Incorporate these methods into your brand's Instagram strategy in 2018 if they fit your brand and audience. For more inspiration, check out the rest of our Instagram Spotlights.