Before we jump in: We wrote this article for agencies that are considering offering Google My Business as a service to their clients, as well as for marketing teams that are currently looking into more actively managing on their own Google My Business. If you're already doing so with Social Report, that's awesome—feel free to skip to the How to Schedule Google My Business Posts section. If you're still deciding whether or not to create Google My Business pages, jump in directly below.
A quick introduction to Google My Business
For those that haven't used it before, Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including how they appear on both Google Search and Google Maps.
If you've ever Googled a business, there's a good chance you've seen that business' Google My Business profile on the right-hand side of the first page. Here's what they look like:
As you can see, a properly run Google My Business profile allows you to show off your business name, description and contact location, as well as post relevant content and garner Google business reviews.
Why you and your clients should have Google My Business pages
If you’re looking to attract more web traffic and customers for your business or your clients, then Google My Business Posts are a fantastic way to accomplish that. And if you’re don't currently manage your business or clients’ Google My Business presence, then our new Direct Post Scheduling for Google My Business feature is a massive opportunity for you deliver value.
Just check out these four ways your clients can benefit from posting to their Google My Business listings. Feel free to throw these into your own proposal when chatting with clients!
- Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
- Promote events and tell customers about upcoming happenings at your store.
- Showcase your top products and highlight new arrivals.
- Choose one of the available call-to-actions to help you connect with customers directly from a Google Post: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your client’s website.
Besides attracting potential customers using the methods above, Google My Business Posts can also have a positive impact on Google Search rankings. According to a case study carried out by Search Engine Land in November 2017, they showed that Google My Business Posts can have a slight impact on search engine rankings.
While all this is awesome, as an agency you might be asking, "How can we publish Google My Business Posts for our clients at scale?" And as a business, you may be wondering, "How can I easily manage our Google My Business page and see the impact of my results?" The answer to both of these questions is easy: Social Report.
In 2018, every agency and businesses requires a reliable social media management tool to help easily manage listing and schedule updates Google My Business listings. And that’s where Social Report's new Google My Business scheduling tools come in. Allow us to show you the way.
Getting started with Social Report
To begin, check out our plans and packages to choose which is right for your agency or business. Once you've found the right fit, simply sign up for our 30-day free trial under that plan and begin setting up your project.
Of course, if you need some help getting started—or simply want to see more of what Social Report is capable of before you sign up for the free trial—just sign up a quick demo with Social Report's customer advocate team.
Once you're set up within Social Report, we can create a project and connect your Google My Business Pages.
How to connect your Google My Business pages to Social Report
Look at—making all the right moves. You'll be happy to know we've made the process of connecting your Google My Business pages quite easy:
- In your Social Report account, head over to Connect Profiles and select Google Business
- Then, log in with your associated Google Business account and allow Social Report to access it
- Finally, select the name of your Google Business listing from the list provided in Social Report and press OK
And that's it! Of course, if you'd prefer a more detailed guide with screenshots or need additional help setting up, you can check out our official walkthrough article on Connecting Your Google My Business Pages.
How to post to your Google My Business pages through Social Report
Once your Google My Business pages are connected to your Social Report project, you'll be able to jump right into scheduling and posting all types of wonderful content.
Here's what you need to do:
- Simply head to Compose a Post in your dashboard
- Create your post with a either links, images or video
- Ensure your Google My Business is checked on in the Target Profiles section
- And then schedule!
Wondering how the content will show up when it's published? Here's a glimpse at some of the helpful blog articles we've shared to our own Google My Business account recently:
To learn more on how to post to Google My Business—as well as what types of content you can post—head over to our thorough breakdown article of How to Schedule Posts to Google My Business.
Don't forget to check out our Google My Business reporting and analytics
At Social Report, we're all about informing more impactful social media decisions for our users. Social Report's unique reporting and analytics for Google My Business will help you make more data-driven decisions about how to best manage and post to your Google My Business pages. Just take a look at our sample analytics page and all of the awesome metrics you'll have access to:
Through our reporting and analytics page, you'll be able to identify everything from how customers discover your business on Google to which method of contact your customers truly prefer (website click, in-person visit or phone call).
You'll even be able to access in-depth audience analytics that can help you better target prospective customers, like which age group and gender most commonly searches for and attempts to contact your client's business.
So, ready to take your social media management to the next level?
Good to hear—we'd say you're making the right decision. All you need to do now is log in to your Social Report account (or start your 30-day free trial), connect your first Google My Business profile, and start scheduling some posts. That's it—happy posting!