DansDeals.com is one of the biggest names in money saving. The blog is dedicated to publishing travel, retail, and grocery deals, and has amassed a huge following.
Recently, the blog started its own Facebook group too. The group has grown fast with over 33,000 active members and is growing fast. In fact, the group is already more popular than its parent Facebook page, and it facilitates discussion between deal hunters.
In this article, we'll discuss what makes the Dansdeals.com Facebook group so engaging. Use these tips to optimize your Facebook group and grow its following.
Rules live in the pinned post
Rules are important to any Facebook group.
Dansdeals.com puts the group's rules in a pinned post at the top of the group. These rules are extensive but ensure that all content stays on-topic and that the group is free of spam. For example, the rules prohibit selling your own items and self-promotion.
Make sure to add rules and criteria for being banned to your group's pinned post. Your moderators will thank you.
Moderators are active and help members
The Dansdeals.com group moderators and admins are active and post consistently. We see the founder and his team of moderators answer questions, join discussions, and even crack the occasional joke.
This provides value to the group and takes advantage of Facebook's moderator and admin tags. Whenever a moderator posts, a small "moderator" symbol is shown next to his or her name. This adds a sense of legitimacy to all moderator comments and posts and encourages group members to read what they have to say.
Blog posts are crossposted to the group
Dansdeals.com posts all of its blog articles to the Facebook group. This increases the blog's readership and encourages group members to have a discussion about the blog post. We've found that Facebook groups facilitate better discussion than blog comment sections, largely because names are attached to the comments.
And that's a wrap
Dansdeals.com's Facebook group is a great resource for deal hunters. Keep what the Group does well in mind when creating a Facebook group for your publication or brand. If you do it right, your Group can increase engagement and drive new leads.