Blogs must be on social media in 2018. More people than ever are getting their news and reading fix on Facebook and Twitter—opening up the potential reach of a simple blog post or article to a new, worldwide audience ready to engage, provide feedback and share.
But blogs handle social media differently than other businesses. For example, blogs must post all of their articles to social media as they're published, and then republish them at a later date so they can reach a broader audience.
In this article, we'll show you the best social media management apps for blogs. This article focuses on finding social media apps that can automatically post content from RSS feeds, can automatically re-post "evergreen" content, and have awesome content calendar features.
Essential social media management app features for blogs
As discussed earlier, blogs have different social media needs than traditional small businesses. Here's a list of popular features that many blogs need for day-to-day social media operations. Make sure your social media management tool offers all of them.
- Powerful scheduling features. This is a core part of any social media marketing app. If you can't schedule content well, why use a social media management app at all?
- Analytics and reporting. Blogs (and all small businesses) need to know if their social media initiatives work, and social media analytics let your team see results. Some key analytics features to look out for include engagement analytics, network and account comparison, and daily reports.
- Automatically post from RSS feeds. Your social media management app of choice should support automatic posting from RSS feeds. This lets you post content from your blog (and others) without having to manually import each link and create posts manually.
- Automatic "evergreen" reposting. Your social media tool of choice should have built-in content re-posting features, sometimes called "evergreen" reposting. This lets you re-post old blog posts for the maximum possible engagement.
- Multiple accounts for each network. You need to be able to link multiple brands and social media accounts to your social media management app. This comes in handy if you have multiple locations with different social accounts, etc. In an ideal world, your social media management platform will allow for at least 5 accounts, but this isn't the case for all management apps.
- Support for all social networks. It's important that your social media management app supports all of the social networks where your brand is active. This means more than just Twitter, Facebook, and Instagram. Others include LinkedIn, Google+, Reddit, and Pinterest where many internet users look for new content daily.
- Social listening. Your social media management app should have a listening feature. Use this to keep a constant search going for industry topics and for your competitor's Tweets. You can use this to find new topics to cover and always stay on-top of your industry's news.
- A social inbox. Your social media app should have a great social media inbox where you can view @replies to your brand. Use this feature to respond to support requests, check feedback, and otherwise interact with your customers.
The applications in question
Let's introduce the contenders! Here are the six social media management apps we're comparing based on feature set for blogs:
- Social Report
- Sprout Social
We'll give each application a quick introduction and break down whether each application offers the features listed above in a table at the end of the article.
Let's get started!
Social Report — best functionality for blogs at a low price
At Social Report, we make it a point to add new and innovative features to our platform on a regular basis. We offer the most advanced reporting features, publishing to all major social networks (and blog platforms!), and even some special features for bloggers.
First off, our Content Syndication feature lets you link your blog's RSS feed to Social Report and automatically post new blog posts to social media. You can choose to post blog posts once per hour so your audience is always updated, or have it post to a set posting schedule.
Additionally, you can mark your blog posts "evergreen" content. These posts will be automatically re-posted when you have an open slot on your content calendar, so your blog posts will get maximum engagement.
We also integrate with Google Analytics and Clicky. This means that you can use our advanced reporting and analytics tools to view your blog's performance in the same place you view your social media analytics.
Long story short: Social Report has everything a blogger needs.
Sprout Social — good social inbox, high price
Sprout Social is a big name in the social media management world, and for a good reason. The company has long-offered new and innovative features like an all-in-one social inbox, keyword monitoring, and more.
But Sprout Social app isn't perfect—especially for bloggers.
The application has built-in RSS support, but you have to manually approve all posts before they're published. This adds an extra step to your publishing process and doesn't let you publish your blog posts to social media in real-time.
Further, Sprout Social doesn't offer any sort of evergreen content re-posting. Instead, you're stuck manually rescheduling blog posts to social media. That's no fun!
It's also worth noting that Sprout Social is the most expensive social media management tool n our price comparison article. Single user licenses start at a whopping $99 per month.
Buffer — up-and-coming but lacks essential business functions
Buffer is one of the original social media scheduling apps. It integrates with most of the popular social networks, but does not support Reddit or any blogging services. It does, however, have a full-featured analytics and reporting suite with a great interface.
Buffer also recently added an RSS publishing feature dubbed "Feeds".
Feeds lets you pull in articles from any RSS feed and manually queue them for publishing. And while this sounds great on paper, there's no way to automate the posting process. Additionally, the software lacks any sort of content reposting features, so you're on your own there too.
Agorapulse — solid analytics, limited accounts
Agorapulse is a basic social media management app with solid posting, collaboration, and analytics tools. However, it doesn't support smaller social networks or blog platforms and its RSS publishing features are extremely limited.
With Agorapulse, you can import RSS feeds and manually select which blog posts you'd like to share. However, you must do this every time you want to share new content. The application does not automatically re-post old content or find new articles in your RSS feed.
MeetEdgar — basic functionality for the Big Three
MeetEdgar is social media scheduling application for small teams. Currently, the application only supports scheduling posts to Twitter, Facebook, and LinkedIn. However, it has an interesting, self-scheduling content calendar that sorts posts by assigned category, so your shared content is always on a fresh topic.
MeetEdgar has solid RSS features too. You can link your blog's feed to MeetEdgar, and it will automatically share all new content in accordance with your posting schedule. The tool pulls new blog posts once per day, so content is always relatively up-to-date.
Unfortunately, MeetEdgar does not automatically republish content after it's been published the first time. You must manually schedule content that you want to republish, even if you have an open slot in your posting schedule.
HootSuite — lots of features, but lacks review sites
HootSuite is one of the most well-known social media management apps in the industry. HootSuite supports 35 different social networks and some assorted blogging platforms. Further, it has an RSS publishing feature that will automatially publish content from your blog to selected social media profiles at an interval of your choice.
Unfortunately, however, HootSuite doesn't have built-in evergreen content recycling. This means that you have to manually reschedule blog posts for republishing when you have an open slot on your content calendar.
Social media management apps for blogs: concluded!
|Social Report||Sprout Social||Buffer||Agorapulse||MeetEdgar||HootSuite|
|Multiple accounts per network||Yes||Yes||Yes||Yes||Yes||Yes|
|Direct Instagram Scheduling||Yes||Yes||Yes||Yes||No||Yes|
|Automated RSS Publishing||Yes||No||No||No||Yes||Yes|
|Automated Republishing of Old Content||Yes||No||No||No||No||No|
And there you have it: the top social media management apps for blogs, broken down by features. Make sure to assess your blog's needs, compare the cost of these applications, and which social networks each support before settling on one app. This will save your blog money and frustration in the long-run, and ensures you'll drive the best results to your business.
Need a new social media management app for your blog? Try Social Report today.