Your brand needs to be on Instagram in 2019.
The social network is having another phenomenal year and is growing faster than ever. If your brand isn't on the social network, you're missing out on one of the largest and most engaged audiences in the world.
In this article, we'll show you 13 Instagram statistics social media marketers need to know in 2019. Use these stats to better curate your Instagram content (and maybe convince your boss to spend more on Instagram ads in the New Year).
Let's get started.
Instagram has over 1 billion users
You read that right: Instagram has a huge 1 billion users. The Facebook-owned social network crossed the 1 billion mark in June 2018. This makes Instagram the third biggest social network behind Facebook and YouTube.
Instagram's user-base has doubled since June 2016
Instagram doubled its number of active users from June 2016 to 2018; the social network had 500 million users in June 2016.
Just imagine how much Instagram will grow in 2019!
But, there are only 25 million business profiles
According to Instagram, the network has just 25 million business profiles. There's still plenty of room to grow if your brand isn't on the social network yet!
Instagram boasts huge engagement rates
The social network boasts a 2.2% per follower interaction rate. By comparison, Facebook's rate is just 0.2%!
32% of Instagram users are college educated (or are pursuing a degree)
Use this stat to better curate your Instagram content to a highly educated audience.
Stories are huge
It's safe to say that Instagram won the Stories war with Snapchat. In 2017, Instagram Stories had 250 million users compared to Snapchat's 166 million.
Half of all Instagram users follow a brand
Instagram users love content from their favorite brands. Over half of all Instagram users follow at least one brand, and some follow many more.
Over 30% of American adults use Instagram
39% of American women use Instagram and 30% of American men use Instagram in 2018.
70% of U.S. internet users aged 18-25 use Instagram
This creates a huge opportunity for you to market to the younger crowd.
Instagram users are global too; 80% are based outside of the US
Instagram marketing opens your brand to a global network. The United States, India, and Brazil are the three biggest Instagram markets in the word.
There is expected to be over 32 million sponsored posts in 2019
Instagram ad revenue will top $10 million in 2019
eMarketer reports that Instagram ad revenue grow to over $10.8 billion in 2019. Will your company contribute to this huge number?
Posts with a location tag receive 79% more engagement
The location tag is your friend. Try tagging your brand's office, event spaces, and photo shoot locations when uploading your photos to Instagram.
Now, get Instagraming!
And there you have it: 13 Instagram facts marketers need to know for 2019. On Twitter, let us know how your brand uses Instagram to market its products. We may feature the best responses in a future article!
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