In 2014, Facebook introduced Business Manager as an easier way for agencies and social media companies to manage multiple Facebook pages and ad accounts.
Facebook Business Manager operates independently of personal Facebook accounts and acts as a central hub for agencies. This means that agencies can link client pages to their Business Manager account without having employee accounts linked as administrators.
Despite Business Manager being a powerful tool, many agencies still haven't adopted it. That's why we'll show you what Business Manager can do and how to add your client's Facebook pages to it in this article. We promise it'll make your life easier.
Let's dive in and check it out!
The benefits of using Facebook Business Manager
As discussed, the main benefit of using Facebook Business Manager is being able to access your client's Facebook pages without having personal accounts linked as admins.
You get virtually unrestricted access to pages via Business Manager too. You can post to client accounts via Business Manager, customize their pages, and even link the account to third-party apps like Social Report.
This is a benefit for your clients and employees. Your clients can rest assured that their accounts are protected from ill-use by employees, and employees have their work and personal Facebook lives separated.
Facebook Business Manager also lets you connect multiple Facebook ad accounts to one central dashboard. This is helpful if you're managing ad campaigns for multiple clients; just link their ad accounts to Business Manager and you can manage budgets, create ads, and more.
Business Manager also has built-in analytics tools. These analytics are limited, but provide a basic understanding of your client's page reach. We recommend using Social Report's Facebook reporting tools for a more in-depth look at your client's Facebook ads and pages.
Creating a Business Manager account
First thing's first: let's create your Business Manager account.
Doing this is simple. Just navigate to the Business Manager website and click the blue Create Account button at the upper right-hand corner of the window. Then, sign into your Facebook account and follow the on-screen prompts to create your company account.
Adding team members to Facebook Business Manager
To add team members, click the gear icon at the upper right-hand corner of the screen. Then, look towards at the upper left-hand corner of the screen and click the People button. Click the blue Add button and you can invite team members by email address.
At the bottom of the window, choose whether or not you want to give your team member admin rights or standard employee access. Users with standard access can only access the pages they're assigned; users with admin access can access all accounts and change business settings. Click the next button and you can choose what pages standard members have access to.
Once your team members are added, they can sign into Business Manager using their Facebook credentials and manage client accounts.
How do I link pages and ad accounts to Business Manager?
You can add owned and non-owned accounts to Business Manager. Owned accounts are—in short—accounts that you already have admin rights to. If you don't already have access, you can request it in Facebook Business Manager. Here's how to link both non-owned and owned pages.
Linking Facebook pages to Business Manager
Click the gear icon at the upper right-hand corner of Business Manager. Then, click the Pages button on the left-hand side of the screen. Look towards the center of the screen and click the blue add button.
You'll see three options in the add drop-down menu: add a page, request access to a page, and create a new page. Use add a page if you already have admin access to the page. Alternatively, use request access to a page for new clients and other pages you don't have admin access to.
Adding an owned page is simple—Facebook will prompt you to type in the name of the page immediately. If the page is available through your personal account, it will appear in the auto-populated list.
Requesting access to a non-owned page
Requesting access to a page requires that you set a primary business page before requesting first. This is the page that owns your Business Manager account and is the name your clients will see when you request access to their page. We recommend setting your primary business page to your business' Facebook page.
Business Manager will prompt you to set a primary business page when you first try to add a non-owned account. Then, you can request access to a non-owned page the same way as adding a owned page: search for the page and click on it from the drop-down menu.
When you request access, the admin of the page will receive a notification that you're requesting access to their page. When approved, you can access the account via Business Manager.
Using Business Manager with Social Report
As discussed, you can use Business Manager to add managed Facebook pages to third-party apps. This is useful for linking your client's pages to apps like Social Report so you can manage posting and analytics.
Here's how to link a managed page to a Social Report project:
Log into your Social Report account and navigate to the project that you want to add a new Facebook page to. Then, click the Settings button on the top-bar and click Profiles.
Click the green Connect Profiles button at the upper right-hand corner of the screen and select Facebook from the list of networks. Facebook will ask you to log into your personal account and authenticate. Go through the prompts until you're brought back to Social Report.
At the center of the screen you'll see a list of Facebook pages connected to your account. Accounts connected via Business Manager will appear under the "pages you own or are an admin of" header at the top of the list. Select a page and click the blue OK button at the bottom of the window.
And that's all there is to it: you've successfully connected a page from Business Manager to Social Report! As usual, all project users can pull reports and schedule content to the Facebook page you just connected.
Enjoy a more secure Facebook experience
And that's all there is to setting up Business Manager! Use the free tool to better manage your client's Facebook pages and ad accounts—it'll save you a ton of time in the long run!
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