Is your accounting firm trying to expand to get more leads (and in turn, clients)? If so, start out on social media.
We're firm believers that all companies should have a social media presence. After all, the internet is where the world goes to shop, and that includes shopping for professional services like accounting and tax services.
But before you can make a solid social media presence for your accounting firm, you'll need a social media management app to manage all of your social networks, pull reports, and perform social media searches for keywords related to your brand.
But there's no doubt that accounting firms have different needs than other companies on social media. So in this article, we've curated a list of the top 7 social media management tools for accounting firms based on a specialized list of criteria discussed below.
What makes a good social media management tool for accounting firms?
Every industry has its own set of criteria when picking a social media management app. Here’s what to look for when deciding on a social media management app for your accounting firm.
- Analytics and reporting. Advanced analytics let you track your social media growth and engagement. Some key analytics features to look out for include account engagement numbers, network and account comparison, and daily activity reports.
- Stellar LinkedIn support. Chances are you want to put your accounting services in front of a professional audience—after all, they're largely the ones that need your help. One of the best places to do this is LinkedIn. Make sure your social media management app of choice has LinkedIn company support so you don't need to login to the site to complete your post or interact with other businesses.
- Integration with local review sites. Keep up to date with your Google My Business and Yellow Pages reviews from one centralized location. This is great for local reputation management and finding ways to improve your services.
- Bulk scheduling tools. Don't want to schedule your tweets and status updates one-by-one? No worries: just make sure your social media management app offers time-saving bulk import tools, so you can mass upload statuses from a spreadsheet.
- Social listening. Your social media management app should have a listening feature. You can use this to keep a constant search going for your accounting firm's related hashtags, keywords, and account names.
- A social inbox. Your social media app should have a great social media inbox where you can view @replies to your brand, direct messages, and more. Use this to respond to see feedback from your clients, answer questions, and more.
These are the best social media apps for accounting firms
So, now that you know what to look for in a social media management app, here's the 7 best social media management tools for accounting firms. Just make sure to keep the above criteria in mind when comparison shopping through the list.
Social Report — the best social media tool for accounting firms
Yeah, you knew we were going to do it: we picked ourselves first.
But hear us out. After testing all of the major social media management apps extensively, we're confident that Social Report offers the best experience for accounting firms. We hit all of the criteria above, and
Let's start on the publishing side: with Social Report, you can schedule statuses to all of the major social networks. For example, you can schedule new accounting insights to LinkedIn and even respond to reviews on Google My Business. We also just added support direct publishing to Instagram, the fastest growing social network.
But don't worry: you don't need to post everything manually. Content Syndication and Evergreen Content features to speed up your social media posting. We also have an awesome bulk scheduling tool, so you can make an Excel sheet of your status updates and upload them to the dashboard.
Social Report's reporting tools also let you track various aspects of your social media growth across all of your social networks too. In fact, we offer in-depth reports for all of the social networks we support.
Some of our reports include:
- Engagement distribution by type
- Post-by-post performance
- Organics vs paid reach on Facebook
- And more!
And last but not least, our intuitive Smart Social Inbox feature keeps you up to date with messages and comments on all of your social accounts. Just click on a comment or message and you can quickly view the comment and reply to it without leaving the dashboard—notice how we love making your life easier?
All in all: Social Report is truly a one-stop-shop for accounting firms on social media.
Zoho Social — great collaboration features
Zoho Social is a collaborative social media marketing tool. You and your team members can discuss post drafts directly on the app using built-in discussion boards. Each team member is assigned his or her own profile where you can view their past posts and contributions to the project.
The app does have some strict limitations, though. The app only supports Twitter, Facebook (but not groups), Instagram, Google+, and LinkedIn, so you're left in the dark if you want to post to Google My Business or moderate a Facebook group.
Sprout Social — a corporate social media solution
Sprout Social is a big name in the social media management world, and it's often seen as an enterprise solution. The company has long-offered new and innovative features like an all-in-one social inbox, keyword monitoring, and more.
But Sprout Social app isn't perfect. It's by far the most expensive social media management tool we've seen to date, and it lacks support for smaller social networks and completely ignores business review platforms. At the time of publishing this piece, Sprout Social only integrates with Facebook, Twitter, LinkedIn, Google+, Instagram.
Social Pilot — cool posting features, limited reporting options
Social Pilot is one of the newer contenders in the social media scene. Like others on the list, you can use the app for scheduling and reporting, but unfortunately, its capabilities are limited when compared to Social Report (and others on the list).
On the publishing side, Social Pilot doesn't offer direct Instagram scheduling from the dashboard or have support for Google My Business. This means that you'll need to finalize every single Instagram post using your smartphone—definitely not a fun use of your time.
It's also worth noting that Social Pilot's analytics tools only support Twitter, Facebook, Pinterest, and LinkedIn. So even though the tool supports other networks (Like Instagram and Weibo), you can only post to them.
Sendible — easy to post from its content library
Sendible takes a visual approach to social media. Using the app, you can schedule your content using its intuitive social media calendar, or select content from its built-in media library and schedule it with ease.
On the monitoring side, Sendible has an intuitive social inbox that you can use to directly respond to user Tweets and private messages.
Unfortunately though, Sendible lacks lacks the ability to monitor Yellow Pages and Google My Business. Additionally, the app only gives you a limited number of reports monthly, so it's tough to have regular stakeholder meetings.
MeetEdgar — simple to use, but no reporting tools
MeetEdgar is one of the easiest to use—but also most limited—social media management apps.
At the time of writing, MeetEdgar only supports scheduling posts to Twitter, Facebook, and LinkedIn, but no Instagram or Google My Business. The app focuses on scheduling automation, and one of our favorite MeetEdgar features of is its self-scheduling content calendar that sorts posts by assigned category.
Beyond that though, MeetEdgar is super limited. The app doesn't offer analytics tools, support for business review websites, or evergreen/RSS feed scheduling. The app doesn't have the ability to create team member accounts either, so your team will have to share one login.
Buffer — high level reports and posting tools
Buffer is one of the original social media scheduling apps that integrates with most of the popular social networks (but not the more obscure ones). The application recently added analytics and reporting features this year, making it a full-fledged social media management app.
But the application is limited when it comes to supported networks, though. Buffer only works with the "big five" social networks, which doesn't include Google My Business, Yellow Pages, or other local services that accounting firms rely on.
Finally, Buffer doesn't have any sort of evergreen content scheduling features, and it's bulk scheduling tools are surprisingly limited. This means that you're stuck manually scheduling all of your social media posts—how's that for a bummer?
What's your social media management tool of choice?
Those are the best social media management tools for accounting firms. In the comments, let us know how your accounting firm uses social media. Maybe your firm uses Social Report, or maybe you update each network manually. Let us know—we promise we won't judge!
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