Social Media Image Sizes 2019

Social media images are harder to make than you might think.

Obviously, you need to make or source awesome imagery first. We've written an awesome article on sourcing images—so you have this covered already!

But what about making sure those images are correctly sized?

And we're talking about more than just Instagram and Facebook posts—we're talking about link preview images and stories too.

As weird as it sounds, these image sizes change constantly. Over the years, we've seen a number of social networks change their image sizes, aspect ratios, and more.

So how do you keep track of these ever-changing sizes? Well, you're in the right place: welcome to Social Report's updated social media image sizes list.

You're welcome!

Here, you'll find image sizes for all social networks. Not only will we show you image sizes, but we've included link preview image sizes, too!

The article is split up by social network and will be updated as the social networks make changes. Check the date at the bottom of the article to see when it was last updated.

Here's the networks covered:

So without further ado: let's dive in!

Instagram

The best image sizes for Instagram

Instagram is an easy one nowadays.

The network used to require that all posts were in a square (1:1 aspect ratio) format, but this has changed over the years. 

While Instagram images still look best with a 1:1 ratio, widescreen photos are supported too. Here's the image size range for Instagram.

  • Square Image:
    • 1080px wide by 1080px tall
  • Vertical Image:
    • 1080px wide by 1350px tall
  • Horizontal Image:
    • 1080px wide by 566px tall

Instagram Stories

Instagram Stories use a 9:16 ratio

Instagram Stories are equally as important as Instagram photos these days. They're an awesome tool you can use to keep your customers up-to-date and engaged.

Here's how they should be sized:

  • 1080px wide by 1920px tall
  • 9:16 aspect ratio
  • 4gb file size limit

Note that these are the same dimensions as Snapchat Stories too!

Instagram profile pictures

Here's how your Instagram profile photo should be sized

Like other social networks, you'll want to brand your Instagram account with a profile photo.

This can be a company logo for businesses, or a portrait for personal pages. This keeps your brand recognizable and makes your profile feel complete and legitimate.

Make sure your profile photo meets these requirements:

  • 110px wide by 110px tall
  • 1:1 aspect ratio

Facebook

The best image sizes for Facebook

You can upload almost any image size to Facebook for standard image posts. However, things get tricky when it comes to cover photos, event images, and other accessory images.

While many of these will accept a range of image sizes as well, designers should take care to design within certain parameters. This ensures that images will look nice on Newsfeeds on all devices.

Here's the sizing for each type of special post.

Facebook image shares

Standard photos should meet these requirements 

Thankfully, sharing images to Facebook is pretty simple. Any image size works, but you need to keep a few specifics in-mind if you want the image to show in-feed. Note that Facebook scales these images in order so they look good on mobile and desktop. 

  • Recommended upload size:
    • 1200px wide by 630px tall
    • 40:21 aspect ratio
  • Images with a max width of 470 pixels will show in-feed
  • Will appear on page with a max width of 504 pixels
  • May scale up to 1:1

Facebook profile pictures

Here's how Facebook profile photos should be sized

Chances are, you already have a profile photo on your Facebook page. But if you decide to change it, make sure it meets this short list of requirements so it isn't cropped or otherwise mamed. Facebook does have a built-in cropping tool for small changes, too.

      • 180px wide by 180px tall
      • Scales to:
        • 170px by 170px on desktop
        • 128px by 128px on smartphones
        • 32px by 32px as a thumbnail.

Facebook event cover photos 

Properly sized event cover photos

Facebook event cover photos show on the event page and are used as event preview images when you share the event on your Timeline. When sized properly, event cover photo will fit properly in the event preview that appears in your viewer's timeline.

      • 1920px wide by 1080px tall
      • 16:9 aspect ratio
      • Scales to 470px wide by 174px tall in the feed

Facebook link previews

This is an example of a large link preview  

Make sure the featured image on your links is sized properly. If it is, your link's featured image will show in a large, rectangular preview across all devices. Images too small will use the 1:1 image preview seen below.

      • 1200px wide by 630px tall
      • 16:9 aspect ratio

 

This is an example of a small link preview

 

Facebook Stories

Facebook Stories are nearly identical to Instagram

Facebook owns Instagram, and largely has the same Stories as the photo sharing social network. You can actually cross-post from Instagram Stories to Facebook, so it's easier than ever to update both networks.

Make sure your Stories fit these requirements:

      • 1080px wide by 1920px tall
      • 9:16 aspect ratio

Twitter

Using images is hands-down the best and easiest way to increase engagements on your tweets. Add photos or illustrations (for both!) to all of your posts, and you'll get your content in front of more eyes.

But when you add imagery to your tweets, make sure they're the right size so that they appear expanded. Here's how to size them:

  • For images to appear expanded:
    • Minimum: 440px wide by 220px tall
    • Maximum: 1024px wide by 512px tall
  • 5mb maximum

Twitter cover photos

Use a cover photo on Twitter to brand your page

Twitter cover photos were introduced a few years ago as a way for brands to customize their pages. We recommend that all brands make a custom cover photo for their Twitter account that meets the following requirements.

      • 1500px wide by 500px tall
      • 3:1 aspect ratio

Twitter link previews

Like most social networks, Twitter will display a link preview underneath each of the links you share on Twitter. These previews include the title of the link, a short meta description, and a link preview image.

You can customize your link preview images in Social Report. Just make sure they're sized as follows (or use our built-in image editor to make necessary edits):

      • 800px wide by 418px tall
      • 1.91:1 aspect ratio

Profile photos

Add a profile photo to your Twitter account

Twitter profile photos are pretty straightforward. They're displayed on your profile, in the "who to follow" section, and in-stream next to your tweets. Here's how to size them:

      • 400px wide by 400px tall

Pinterest

Pinterest has varying image sizes

Pinterest is part product search engine, part social network. And since the whole network revolves around images of products and recipes (known as "pins"), it's important to make sure your images are sized correctly.

Here's sizes for pins, profile photos, and boards.

Pinterest profile pictures

Pinterest profile photos are small, but important

You'll be prompted to add a profile photo to your Pinterest account after you create your account. Make sure the image is:

      • 165px wide by 165px tall
      • A 1:1 aspect ratio

Pinterest "Pins"

Here's a selection of Pinterest Pins

Pins are the equivalent of posts on Pinterest. Pinterest Pins are what drive your followers to click on your links, so make sure that you make your images pop!

Pins can be difficult to size, though.

Pinterest has three different size: standard, tall, and square pins. Each of these have different aspect ratios and recommended image sizes.

Pinterest’s recommended size and ratios are:

  • Square:
    • 600px wide by 600px tall
    • 1:1 aspect ratio
  • Standard:
    • 600px wide by 900px tall
    • 1:1.5 aspect ratio
  • Tall:
    • 600px wide by 1260px tall
    • 1:2.1 aspect ratio

Board displays

Size your board displays properly for best results 

As you probably know, Pinterest Boards are where your Pins are displayed. When you create a Board, you can add an image to it to entice your audience to click on your board.

Make sure your board displays are sized as follows:

  • Large thumbnail:
    • 222px wlde by 150px tall
    • 37:25 aspect ratio
  • Small thumbnail:
    • 55px wide by 55px tall
    • 1:1 aspect ratio

LinkedIn

LinkedIn image sizes are easy

LinkedIn—the social networks for professionals—isn't the most image-heavy network. However, it's important to brand your profile with a profile picture and cover photo, and use images in your posts to stand out.

Do keep in mind that both companies and professionals can have a LinkedIn presence, and some image sizes vary between the two. But don't worry: we've noted these changes below.

LinkedIn profile photos

Facebook business and personal profile pages have different designs, so naturally their profile picture sizes vary too. But put your ruler away, here's how to size both:

  • Personal profile:
    • 200px wide x 200px tall (or higher)
    • 1:1 aspect ratio
    • 10mb maximum
  • Business profile:
    • 300px wide by 300px tall (or higher)
    • 1:1 aspect ratio
    • 4mb maximum

LinkedIn cover photos

Here's an example of a personal cover photo

Personal and business profiles have slightly varying cover photo sizes. Company pages extend their cover photos all the way to the left and right sides of the page while personal pages are cropped.

Make sure they fit these requirements:

  • Personal profile:
    • 1584px wide by 396px tall
    • 129:8 aspect ratio
    • 4mb maximum
  • Business profile:
    • 1536px wide by 768px tall
    • 2:1 aspect ratio
    • 4mb maximum

LinkedIn images

Here's what a properly sized LinkedIn photo looks like

Uploading an image to Facebook from your phone or computer? Here's the best sizes to use when adding images to your posts. 

  • Desktop
    • 1200px wide by 1200px tall
    • 1:1 aspect ratio
  • Mobile
    • 1200px wide by 628px tall for mobile
    • 300:157 aspect ratio

Google My Business

Here's all of the proper image sizes for Google My Business 

Google My Business is Google's social network for local businesses. Businesses can use it to manage their Google business listings, for example, changing open hours and addresses.

On the other hand, businesses can also post status updates to Google My Business that appear in search and in the Maps app. Further, each business has a logo and cover photo, so make sure they're sized properly.

Google My Business shared images

Make sure your Google My Business posts are sized properly

Business can post content to their Google My Business profiles. This can include short blurbs of text and images, so you can tell your customers about new sales and specials. Make sure your Google My Business posts are sized as so:

  • 497px wide by 373px tall
  • 497:373 aspect ratio
  • 5mb maximum

Google My Business cover photos

Here's a Google My Business cover photo on a mobile device 

You can add a preferred business cover photo to your Google My Business page. This can be a photo of the interior of your store, a product shot, a banner, or whatever you'd like. Google doesn't guarantee that this photo will always show first, but it will be given priority. 

You can upload multiple images, and they'll be displayed in the Google Maps. Users can scroll through them to see different products, menu items, or angles of your office space.

Just make sure they're sized as follows:

  • 1080px wide by 608px tall
  • 135:76 aspect ratio
  • 5mb maximum

Google My Business logo

Make sure your Google My Business listing has an up-to-date logo

Logos the equivalent of profile photos on Google My Business. Make sure to use an up-to-date logo for your listing, and your brand will be easily recognizable and keep up a good presence. Your logo will appear next to your name in posts and other various places throughout Google My Business.

Make sure your logo is sized as follows:

  • 250px wide by 250px tall
  • 1:1 aspect ratio
  • 5mb maximum 

Stay tuned for updates

And that's it! These are the social media image sizes for all of the major social networks.

Remember, we'll keep this list updated and update the timestamp at the bottom of the post accordingly. Make sure to share this article with other marketers that might find it helpful.

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