Follow these social media tips to grow your restaurant

Social media is one of the most effective ways for restaurants to advertise themselves.

After all, you're marketing to hungry people, so you can use images of your best food to entice customers on Instagram, run targeted ads to newcomers on Facebook, and even dish the news on corporate catering on LinkedIn.

It's truly a world of opportunity.

Even better, if you don't know how to use social media for marketing, it's not hard to get your restaurant up-and-running. 

To help you with your restaurant social media strategy, we'll give you 7 awesome tips for running social media for your restaurant in this article.

Run targeted Facebook ads

Run targeted Facebook ads

Facebook ads are well-known as the best advertising platform on social media—and for a good reason. You can target your ads locally, ensuring they're only seen by people that are serious about stopping by your restaurant.

To start, consider targeting your ads to the ZIP code nearest your restaurant. This will bring in locals, and may earn you some new regulars.

Frequently post to Instagram

View this post on Instagram

Come brunch with us this weekend! 🍴🍳🥓🍩 (📷: @leahlu95)

A post shared by Reno (@renochicago) on

Restaurants need to be on Instagram in 2019. It's the perfect platform to show off your latest and greatest drinks and dishes, and may be just the #foodporn your regulars need to come in for dinner. 

Update your Instagram Stories daily for added engagement. Here, you can showcase limited-time deals, special menu items, and behind-the-scenes footage from the bar or kitchen.

Make sure to update you Google My Business

Make sure your Google My Business info is up to date

Create a Google My Business page, and make sure it's up-to-date with correct menus, hours, addresses, phone numbers, and more. This shows in Google Maps, and ensures that your patrons will go to your restaurant at the right time without issue.

And let's be real: nothing is more infuriating than a Google Maps listing with bad info.

Additionally, post your specials to Google My Business

Google My Business posts

Did you know that you can post status updates to Google My Business? Post to your page frequently, discussing your latest deals and latest menu additions. Your audience will see this right under your listing in Google Maps and Search, so make it pop!

Here's how to manage Google My Business with Social Report.

Encourage your customers to post about you

View this post on Instagram

Before & after. A job well done.

A post shared by Pieology Pizzeria (@pieology) on

Your customers are your biggest advocates, so have them post about you on social! Make your own social media hashtag, and incentivize your customers to post photos of their food to it. For example, offer a free drink or entry into a contest.

This will get your food in front of new eyes, keep your current customers engaged, and makes your customers a testimonial. It really doesn't get any better than that.

Spotlight your employees

Showcase your employees on social media, and help your neighborhood locals know a little more about what goes on behind the scenes. This humanizes your restaurant eating experience and makes your customers feel more connected to the place.

On the flip side, recognition will make your employees feel better about their work. This will improve morale, and in turn boost productivity—not a bad bonus!

Repost customer reviews

Here's an easy one: repost your positive reviews! This will act as a testimonial to new customers, and reminds your existing following to stop by for their favorite dish. 

Now we want to hear from you!

And there you have it: 7 tips for bringing more customers to your restaurant. Now we want to hear from you. If you run a restaurant, how do you promote it via social media? Do you follow any of these tips? Let us know in the comments.

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