2019 is just days away, so if your company hasn't started its New Years social media campaign yet, time is ticking.
But fear not! Today we'll take a look at 6 awesome New Years social media campaign ideas.
Use these to inspire your last-minute New Years marketing campaign that brings in new leads and customers.
We've included campaign ideas that work across a number of industries, so you can learn from this piece no matter your product.
Sound good? Let's dive in!
Stats speak—so use them!
Statistics are awesome—especially when they're curated to your audience.
They give your audience something to think about and let them analyze the behavior of themselves and their peers.
Even better—if the stats are interesting enough—your audience will share them with their friends, extending the reach of your posts to new people.
Spotify did a great job of using stats in its 2017 New Years campaign.
The music streaming service let users export their listening trends and share them with their social media audiences. This quickly went viral as it let Spotify users share their music taste and gain insight into their music habits.
Humor creates a lighthearted campaign
At Social Report, we're huge fans of using humor in social media campaigns.
Doing this creates a lighthearted feel that puts your audience in the holiday spirit—especially for the party-focused New Years holiday. So don't be afraid to pop a few jokes on Twitter or share a hilarious video from your company holiday party.
Roundups are easy to digest
The end of the year is a great time to look back at the happenings of the past year.
So with that in mind, consider posting a roundup of events in your industry or company on social media. This can be a simple text list on your blog or Facebook profile or can take the form of a photo on Instagram.
We like these because they're interesting to read and super easy to digest. Focus on making them short-and-sweet so your audience can read them on their train commute or over a lunch break.
Take a charitable stance
🏊♂️ Take a dip on the wild side! 🏊♂️ We're so proud to be sponsoring the annual Tenby Boxing Day & Saundersfoot New Years Day Swims this year. Grab your bathers and meet Cloudy and help us raise some money for charity! pic.twitter.com/q7POXiYw4w— Princes Gate Water (@PrincesGateUK) December 20, 2018
Like Christmas, the New Years holiday is a great time to give back.
Consider running a campaign that promotes your favorite charity this holiday season. You can do this by donating a set amount of money per share or retweet, or by simply creating social media content that encourages your audience to donate.
Doing this shows your company values, promotes your favorite charity, and expands your company's reach. It really doesn't get much better than that!
Host a giveaway for your audience
SPECIAL NEW YEARS GIVEAWAY!— Maple Holistics (@MapleHolistics) December 26, 2018
Win an amazing gift package from Maple Holistics.
There will be two winners!
➡️Like our page
➡️ Share this post
➡️ Tag your squad
Want a bonus entry? Comment with: My New Years resolution is__________ pic.twitter.com/prnLOIzlJR
Thank your audience for a great year and host a giveaway.
You can host a giveaway of your own products, or give away a big-ticket item related to your industry. But whatever you do, make sure the entry requirement benefits your social media presence.
For example, you can require users to retweet or share a social media post and follow your company to enter.
In the end, this increases your reach and shows your audience that you're grateful for their support.
Incorporate New Year's resolutions into your campaign
Alright... you definitely expected this one.
Though it sounds cliche, encouraging your audience to share their New Year's resolutions can be a powerful marketing campaign.
You can use this as an entry requirement for your giveaway, or simply use it as a conversation starter. Just be sure to entice your customers to open up about their resolutions in a respectful and lighthearted fashion.
Alternatively, you can encourage your audience to consider a different resolution this year.
For example, London Ambulance is encouraging its followers to learn CPR in the new year. This noble deed has created a huge buzz with the above tweet, getting over 300 retweets in the first day.
And there you have it: the top 6 New Years social media campaigns. And now we want to hear from you. Let us know your favorite New Years social media campaigns in the comments—we might feature them in next year's piece!
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