Facebook is the place to be for digital marketers in 2019. It has the world's largest user base of any network, and with these users spread throughout the globe, you can reach just about anyone in any niche.
But let's be real: you can't do Facebook marketing on your own.
And that's nothing against your marketing skills—it's just fact that you need a cutting edge toolbox full of the best Facebook marketing tools in order to properly sell your products and services on the site.
But what are those tools, you ask? Well, you're in the right place, because in this article, we'll run you through the best Facebook marketing tools of 2019.
These include Facebook management tools, content curation tools, and just about everything else in-between. We've put a special focus on finding free and affordable tools so that they're accessible to marketing budgets of all sizes.
Sound good with you? Great—let's dive right in!
1. Social Report — the world's best Facebook manager (especially for agencies and marketing teams)
Yeah, we know... we picked ourselves first. Hear us out, though: we're confident that Social Report is an essential part of every marketing toolbox—especially for agencies that manage social media profiles for multiple brands.
But first, what is Social Report? Simple: it's a social media management tool that you can use to put your Facebook posting, monitoring, and reporting on autopilot and achieve better results for you or your clients' business.
On the posting side, you can use the tool to schedule content in bulk, from RSS feeds, and even use the awesome built-in Evergreen content feature to reschedule cornerstone content for expanded reach.
Or if you prefer, you can use the standard post creator and make beautiful Facebook posts in seconds. You can even preview posts before you post them, so you can make sure your posts look great in the context of a Facebook feed.
Oh, and like discussed earlier, Social Report has a suite of world-class reporting tools that let you track all of the different aspects of your Facebook growth. Some of our unique reports include:
- Overall engagement timeline
- Engagement distribution by content type
- Facebook ad spend and CPM
- And much, much more!
You can even export these reports to beautiful PDF reports or (if you prefer to crunch your own numbers) raw data Excel sheet.
These reporting features—combined with Social Report's state-of-the-art conversion tracking tools—will prove your value to your clients. In return, you'll get more repeat clients (and funds needed to expand your agency 🤑).
Finally, Social Report's intuitive Smart Social Inbox feature keeps you up to date with messages and comments and private messages on your client's Facebook pages. All you have to do is click on a comment and you can quickly reply to it without leaving the dashboard—talk about a serious time saver. 😎
Ready to step up your agency's social media management and Facebook marketing efforts? Start your 30-day free trial today!
2. Facebook Business Manager — a must for businesses in the 21st century
Facebook Business Manager is a free, Facebook-developed tool for businesses and agency teams alike.
The tool allows social media managers and marketing teams to manage all of their client Facebook pages from a central location—no admin privileges or client passwords required.
This means that your clients can rest assured that their Facebook pages are protected from ill-use by employees, and employees have can separate their work and personal Facebook lives once and for all.
Further, Facebook Business Manager also lets you connect multiple Facebook ad accounts to one central dashboard.
This is helpful if you are managing ad campaigns for multiple clients. Just link all of their ad accounts to Business Manager and you can manage budgets and create ads without having to log out and log back in again.
Plus, Facebook Business Manager works great with Social Report. Just link your Facebook account to Social Report, and you'll be able to add accounts that you administer with Business Manager directly to your Social Report projects.
Need help setting up Facebook Business Manager? Check out our full Business Manager guide.
3. Easypromos — easily create and manage giveaways
Running giveaways and sweepstakes on Facebook can be a great way of giving back to your audience while growing reach. But contrary to popular belief, these can be a logistical nightmare.
I mean, think about it: you need a place to collect entrants, manage them, and then pull a random winner when the time comes. This might sound easy enough, but it can take tons of your valuable time as you ramp up your giveaway and pull in hundreds of contestants.
And that's where Easypromos comes in.
This tool manages your giveaways for you. It will give you Facebook-friendly signup forms, manages your leads, and even helps you pick a winner—all from the comfort of your Easypromos dashboard.
This means you can sit back, relax, and watch as your giveaways are enjoyed by your audience—no stress required.
4. Crello — make beautiful visual content with ease
It's 2019, and your brand must be using visual content on all social networks. But we get it: you don't have a designer on staff, so you probably think visual media creation is out of your reach.
Crello is a free-to-use, web-based image editor that your brand can use to make social media images in a pinch. Just select one of the app's pre-made templates and customize it to your liking.
Plus, the app is completely drag-and-drop, so there are no special commands to learn or confusing menus to navigate. When your image is ready to go, download it to your computer or share it using the app's built-in sharing buttons.
Yep, it's really that easy.
5. Chatfuel — make a chatbot in minutes
Facebook Messenger chatbots can save your sales and support teams a ton of time. And contrary to popular belief, they're actually not that hard to develop—if you have the right tools, that is.
Chatfuel is the best Facebook chatbot creation app we've been able to find to date. On the app's free tier, you can use Chatfuel to answer common questions, capture leads, and even help your customers find the right products in your portfolio.
Give Chatfuel a shot today, and you'll give your customers the instant support they crave. Trust us, they'll thank you with more leads and sales.
6. Buzzsumo — find interesting third-party content to share
It's no secret that we recommend posting third-party content to your social channels in addition to your in-house content. It shows that you actually care about your audience, and will help take some stress off of your content team.
But finding relevant (and engaging) content can be hard. So if you need a little bit of content inspiration, check out Buzzsumo.
This awesome app helps you find content that consumers in your industry are interested in. Just enter keywords related to your industry (tech, travel, food, etc) and Buzzsumo will show you different blog posts and other content that are being shared on the web.
Even cooler, the app shows you how many times each piece of content has been shared across all the major social networks, so you can get a feel for how engaging it actually is.
7. ShareThis — add Facebook buttons to your website
Want to make your blog and website content more sharable? Just add ShareThis' free social media sharing buttons to your website or WordPress blog.
These buttons are polished, responsive, and (of course) optimized for mobile, so they'll fit with the look of any modern website.
Want to use them on your site? Just head over to their website, grab the ShareThis code, and add it to your website. Then, say hello to more Facebook shares from people that love your content.
8. Leadpages — make easy marketing landing pages for Facebook
Landing pages and Facebook posts go together like bread and butter. You can use them to collect leads, sell products, and otherwise advertise in ways that go beyond a simple Facebook post.
But if you don't have top-tier web design chops, how do you create beautiful landing pages?
Well, it's actually quite simple—just use Leadpages.
This website generator lets you quickly create Facebook-friendly landing pages. All you have to do is choose a template, add an integration or two (think MailChimp or Calendly), and you can start collecting leads in seconds.
Leadpages has a huge library of templates that you can use for everything from lead magnets to direct product sales. So sign up for a free account, and revolutionize your marketing strategy today.
9. Likealyzer — optimize your Facebook page for success
Think of Likealyzer as a one-stop audit for your Facebook pages. Just hop over to its website, enter your page name, and Likealyzer will tell you everything you're doing right (and wrong) on Facebook.
In fact, Likealyzer will even output a free report with actionable ways you can improve your Facebook presence. For example, adding up-to-date business hours or adding a new cover photo.
We recommend running your Facebook pages through Likealyzer a few times a year. This is because Facebook often adds new features and best practices, and Likealyzer will help keep you on top of these changes.
10. Reveal — let AI manage your Facebook ads
Facebook ads are a necessity for any modern marketing campaign. They let you target nearly any subset of the Facebook population, so you can ensure your ads are being seen by the right people at the right times.
But if you've ever run a Facebook ad before, you know that they require significant upkeep. You need to continuously tweak your targeting for the best returns and boost right posts at the right times—talk about exhausting.
But it doesn't have to be that way—instead, use Reveal to manage your ads.
Here' the low-down on Reveal: it's a new Facebook app that uses AI to manage your Facebook ads for you; think of it as your automated Facebook ads agency.
The app ensures that your ad budget is put to good use by boosting your best content for you to the right audience at the right time. This means you can spend less money on more reach, making you (and your clients) happy.
Not bad, right?
In this article, we walked you through the best Facebook marketing tools of 2019. Use these tools in-tandem, and you'll build a Facebook toolkit that will speed up your Facebook marketing and produce better results—and hey, does it get any better than that?
But now we want to hear from you. In the comments, let us know your favorite Facebook marketing tools in 2019. We're excited to check them out!
Need an amazing Facebook marketing suite? Check out Social Report free for 30 days.